[筆記] 2011 EPUB亞太高峰會

圖片來源：2011 EPUB亞太高峰會

1. Mr. Bill McCoy, IDPF Executive Director
Keynote speech

• ePub is open for business.
• What if the format controlled by company?

2. 日本電子出版協會 村田真技術長
主題：日本數位內容發展趨勢

• 2010年，電子書市場規模達650億萬日幣，與前年相比增13.2%。
• 亞馬遜2011年末進入日本市場（可參考：Amazon.com to enter Japanese e-book market - Nikkei）
• 日本主要通用格式為：XMDF、PDF、ePub（2.0 not support Japanese typography well）
• JBasic and ePub3 is a book standard.
• ePub3 will accelerate international trade of manga & books.
• Accessibility of ePub3 will allow more people to read book.
• ePub3 will prevail and promote publishing in Japan.

3. 上海理工大學新媒體與出版傳播系　施勇勤常務副主任
主題：中國大陸數位內容／出版發展趨勢

• 未來趨勢：
1. Content creators and providers will control pricing.
2. Mobile publishing will be more rapid development.
3. Professional content creation has become the important part of digital publishing industry.
4. E-book distribution platform will be more perfect.
5. "Cloud" will be promoted in the digital publisher.
• 未來數位出版特色：
1. 碎片化
2. 娛樂化
3. 個性化
4. 互動化
• 數位出版銷售佔中國前三為：
1. 手機出版
2. 網絡遊戲
3. 互聯網廣告
• Any operation using binary during the publishing belongs to one part of digital publishing.

4. 香港應科院 副總裁 趙盛章博士
主題：香港數位內容／出版發展趨勢

• UGC = User Generated Content
• Social Rreading: we...
1. are all connected.
2. make bookmarks and annotations.
3. read at home, work & school, during commute.
4. sync, share and discuss.
• Social Reading challenge: Copyright protection.....（不錯的概念，但只記到一個...）
• ePub在香港不普遍，因於ePub工具不完善；ePub主要用在於教材／育。
• 下個世代的體驗：
1. More multimedia content
2. Richer interactivity
3. Reach out to the cloud → 電子書標準格式統一有助於雲端化

5. Dr. Yong-Sang Cho, National Standards Coordinator for Smart Media (Korea)
主題：韓國數位內容／出版發展趨勢

• E-book is growing. → 因有越來越多載具，可取得內容。
• Market trends & issues: how to get contents → Emergence of appbook; requirements for multimedia and interaction
• Digital content type on laptop, called digital textbook → Need downsizing to tablets and thin clients with digital publishing.
• In Korea, digital publishing for textbooks is a big-triggers.
• Requirements for convergence model: Same content, but different delivery users.
• Smart on ICT → Smart Media, Smart Education, Smart Learning.
• We should think about:
1. what is smart media?
2. what's main role for smart media that u think?  → Communication on usual, or another is content.

6. 香港突破出版社 馬鎮梅總編輯及出版經理
主題：Digital Publishing: Learn by Doing

• Digital platform strategy:
1. Information Literacy  → Information overload; Information discussion, integration, and application.
2. Communication Quality  → Content depth
3. Dialogic Communication  → Facilitate self-reflection

7. 日本集英社數位事業部副總經理 Yutaka Tashiro, 技術總監 Toru Konishi
主題：The Manga format proposed SHUEISHA in EPUB3.0

• 漫畫：
1. 漫(步)  → Enjoy life → 筆者是用漫活去理解
2. 畫  → Drawing
• Publishing don't want ePub!  → Technology shouldn't control the creation.
• Digital Manga from now on, new concepts:
1. Browse frame → Select frame → Clip frame
2. Paste frame in SNS and devices.
• Challenge of ePub3.0 → No specific rules for fixed layout of pages
• Optimizing viewing experience for each divices → Original layout in print:
  1. Panel viewing for small screen
  2. Page viewing for large screen

8. 日本索尼數位閱讀軟體部門副總 Hiraku Inoue
主題：Sony Reader Store Future Strategy with ePub3

• Reader Store has 3 key strategies:
1. Global Distribution
2. Multi-devices
3. Various Content, like: books, color books, magazines, and mangas.
• What did/will Sony do?
1. Sony has been endorsing the ePub2 standard.
2. 2008 launched the world's first ePub2 commercial device.
3. 2009 switched as titles from BBeB to ePub2.
4. Sony Reader Store is committed to ePub3.
5. Start the world's first ePub3 distribution from Japan very soon!

9. 上海世紀創榮數字信息科技有限公司 陸綱執行總監




To be continue...